Latinas Hired through Latinas in Tech
Objective:
At Latinas in Tech, I partnered with an internal recruiter to create targeted social media and blog content focused on job search strategies and career development for our community. We hosted recruiting office hours to highlight the benefits of Latinas in Tech and provided valuable resources for job seekers.
Our campaign showcased success stories of women who secured tech roles through Latinas in Tech events, networks, and resources, amplifying these achievements across social media using the hashtag #LiTSuccessStory.
This initiative not only empowered women but also strengthened the community’s trust in LiT as a valuable resource for career growth.
Marketing Touchpoints
Social Media Posts
Community Newsletters
Blog Content
Online & In-Person Recruiting Events
Job Board
Online Community Forums (Slack & Facebook Group)
Insights:
“This initiative not only empowered women but also strengthened the community’s trust in LiT as a valuable resource for career growth.”
By leveraging multiple marketing touchpoints we were able to increase community engagement and trust in Latinas in Tech as a career resource.
This initiative not only empowered women to navigate their career journeys but also reinforced LiT’s reputation as a pivotal platform for career growth. The Latinas hired through our resources continue to excel in tech, whether advancing in their careers or securing their first job in the industry.
JenniferMonzon.me
Now Jennifer Madera, “Monzon” is my maiden last name.
Online Portfolio | Jennifer Madera 