Objective:

In 2019, I spearheaded LANAIR’s participation as a Bronze Sponsor at the .NEXT Conference, an annual event organized by a technology partner, Nutanix. This conference attracted IT leaders from around the world to explore the latest trends and insights in enterprise data center and cloud technologies. My primary objective was to elevate LANAIR’s brand presence and showcase our expertise to a global audience of industry professionals. To achieve this, I collaborated with the executive team to brainstorm and develop cohesive branding and messaging strategies tailored for the event. I designed the creative look of our booth, ensuring it was visually compelling and effectively represented our brand on the conference floor. I also built a PowerPoint loop reel that continuously displayed on our booth monitors, engaging visitors and highlighting our key offerings. To support our sales team, I organized a comprehensive itinerary that managed the complex logistics of participating in the prestigious conference. This strategic approach not only enhanced LANAIR’s visibility at .NEXT 2019 but also facilitated valuable networking opportunities, contributing to increased brand recognition and fostering meaningful connections within the IT industry.